I was born in Manila and raised in Australia, growing up between two cultures and learning early on how to adapt, navigate challenges, and carve my own path. My creative instincts started young, sketching, experimenting, and imagining worlds, but I initially pursued a career in finance driven by practicality and opportunity. After nearly a decade in the corporate world, I made a bold decision to pivot, returning to study design and immersing myself in the creative industry.

Since then, I’ve built a career at the intersection of design and business, HIRING AND Leading high-performing teams, shaping award-winning creative work, and developing commercial strategies that bring ideas to life. As a creative leader, I thrive in dynamic, collaborative environments where I can bridge vision with execution and help teams push the boundaries of innovation.

Adaptability, strategic thinking, and a deep respect for creative craft define my approach. Whether leading a team, developing a product, or solving a complex creative challenge, I'm always focused on meaningful impact, creating work that resonates, inspires, and moves people.